In this modern era of digital technology the simple and often frustrating truth is that the first page of a companies Google search results can have more affect on public perception than even the most expensive ad campaign. This level of information freedom can be a bad thing for companies who need to fix bad online reputation. The key is knowing how to protect against sudden bursts of negative attention and fix bad search results.
If a modern business expect to maintain a strong online presence then they need a basic understanding of Online Reputation Management. The key to online reputation management is being active. The internet is a constant torrent of new information pushing in. Sometimes this digital wave recycles old information and sometimes it pushes it down to the depths where nobody can see it. If you simply create a website for your business and let it sit then you are not using it to it’s fullest potential.
Whether the source is known or anonymous, the accusations true or false, once negative information is out there in public eyes it can be very damaging to a company that has nothing to counteract it. Even if it is just a bad review or a former employee venting steam online, if a company offers nothing in return then the attack simply sits there like a dark stain on the front of the search page. It may even begin to grow and spread, blotting out your companies carefully crafted image as the bad press attracts attention and gets linked and reposted over and over again.
Internet reputation repair gets its name because it is an active process. This can be a time consuming process however. If you feel your business does not allow for the time to do this kind of work properly then it may be worthwhile to seek out a third party. The Search Fixers are an online reputation management group who specializes in counteracting negative information with positive information in order to fix negative search results. This way if your reputation comes under attack you have the ability to create your own message and the means to put that front and center. Once you have your message, The Search Fixers’ reputation management consultants have the connections and knowledge to ensure that it finds its way to as many eyes as possible. This reputation management service lets your company guide online discussion in the direction that you want and buffers your search results from bad press.
While it can be frustrating, investing time and energy into good online reputation can yield major positive results and protect you from negative backlash.