Online reputation management has had an impact on commerce for over a decade now. Despite its long lifespan, online reputation management is more important now than ever before. Sites like OnlineReputationReviews, Yelp, Facebook, and Twitter allow for customers to provide quick feedback to a large audience. Increasingly, as the legitimacy of a given source is called into question it has become the job of businesses to take a proactive approach in their online presence by making sure that they are being viewed through reliable sources and associated with factual information.
The changes to managing your reputation online are outlined in a great article on business.com. This post, by author Alan Rabinowitz, provides advice for brands managing online presence in a world where the trust of Internet is increasingly called into question. Rabinowitz sums this issue up with this one no-nonsense statement: “But hey, that can all change with a positive online reputation. If you own a new business, you’re going to have to prove to the world that you’re professional. You’re going to have to prove to online shoppers that you are a legitimate business and not a shady con artist.”
There is increasingly a need to present one’s self as authentic and both new and established businesses have tools to help them in that struggle. Rabinowitz suggests signing up for Google Alerts and the SocialMention service, which allow you to monitor your brand’s presence on both pages indexed by Google as well as specific social media posts. The article also points out the benefit that positive reviews and a positive reputation increase online traffic by driving more people to your site when those reviews are indexed by search engines. The ultimate effect of this is that when you are perceived positively online your bottom line will benefit. It’s 2017. If you are not taking charge of your online presence now, it is time to start.