Norman Pattiz, Executive Chairman, and Tom Webster, Edison Research Vice President, recently announced the results of the study they did regarding advertising tests across five different service and product sections. These results showed there is a hugely positive impact of podcast advertising in reference to brand recall, messaging recall, and intent to purchase. The study found that over 60 percent of people spoke of a particular grocery story after the campaign. Learn more about Norman Pattiz: http://normanpattiz.com/about/
Product awareness on financial services products increased by 47 percent after the study. Product aware for automobile aftermarket products increased by 37 percent after the study. The opinion of automobile products increased by 18 percent and received a “very favorable” opinion. The knowledge of campaign messages for automobile products was increased by an impressive 60 percent after the study was completed.
Edison Research underwent three of these studies during the year of 2016. They did this in order to determine whether podcast advertising was effective for national brands. These advertisements were run for 4-6 weeks and each used the same system of advertisement. As referenced in the results above, the audience of podcasts are interested in brand messages and are willing to consider to purchase the brands they hear about on podcasts.
Normal Pattiz is pleased with these results and believe they prove the effectiveness of PodcastOne’s multi-tired approach to the advertising business. Tom Webster is excited to work with PodcastOne and the national brands that were tested in the study.
Norman founded the successful podcast company, PodcastOne. He is also the Executive Chairman of his company and is very involved with everything that goes on. Norman has well over 40 years of experience working in the radio syndications field.
Additionally, Norman founded Westwood One which is the largest new, sport, talk, traffic, and entertainment programming provider in America. Westwood has managed many radio networks including NBC, CBS, NCAA, NFL, CNN, and many more.
Norman also launched the Courtside Entertainment Group in 2010 in order to create more quality programming. In 2000, Norman was chosen to serve on the Broadcasting Board of Governors of the United States of American.
He was chosen by President Clinton himself. He was reappointed in 2002 to work on a similar project. In 2009, Norman was given the honor of being places in the National Radio Hall of Fame. He also was the winner of the Giants of Broadcasting Award from the Library of American Broadcasting.