It seems just like yesterday when EOS came onto the scene as a new skincare company. Evolution Of Smooth truly evolved the entire world of skincare. They have a focus on creating products that would essentially hydrate and smooth skin. Staying committed to something skin allowed the company to generate a profitable and big business for themselves.
The celebration has begun for EOS’s ten year anniversary. What better way to celebrate than to create more products. They are dishing out dozens of new products to celebrate their ten year birthday. These products will be available until October. New lip balms will also be apart of this new ten year collection.
Making it ten years in the skincare industry is almost unheard of. But EOS is doing a fine job of this. They are excited that they have had loyal customers for an entire decade. Because of their loyalty they are offering thirty five total new products to the Evolution Of Smooth family.
The commonly seen tube of Chapstick in supermarkets and drug stores for chapped lip treatment has lost its appeal over the past seven years. This is due to a competing lip balm that has many more flavors than the regular or cherry flavors of the lip balm because of EOS hitting the market. This is a lip balm that not only works extremely well but comes in flavors like honeydew. ESO can be found in drug stores like Walgreens and in Wal-Mart. EOS is the common name for the lip balm’s company Evolution of Smooth. Get latest info here on frenchtribune.com.
The new lip balm when it hit the market seven years ago has been featured in magazines like Cosmo and Allure that raved about the flavors of this product. The popularity of EOS grew and some famous women were spotted using the lip balm like Christina Aguialera, Kim Kardashian, and Miley Cyrus. Check out youtube.com for more.
In an interview with Fast Company, the founders of the company spoke about their business strategy and how they created the company that now outsells Chapstick and Blistex. The company now worth $250 million and estimated to gain another $2 million by 2020 began as an idea to bring something thrilling to the beauty aisle. The company formed by one partner with a career in consumer packaged goods including Pepsi and Unilever and two other partners from like industries. Check here. The things that attracted the three to lip balm in stores treat it as a unisex product even though it is mainly used by women. They did in-depth research on this kind of product and spoke to panels who gave them the idea. One idea was to shape their lip balm differently so as not to get lost in women’s handbags since that one of the complaints by the women on the panel. Other information they garnered is women did not want to use their finger to apply the lip balm.