In the nineteen forties, the typical female executive was portrayed as a single, plain woman with little sex appeal. By the nineteen-eighties, she fared a little better, but still wore severe hairdos and boxy shoulder pad jackets that were all the rage for business attire.
The millennial generation turned the concept of the female entrepreneur on its lovely head. No longer relegated to roles as the drudge of the office, young women armed with little start-up money and savvy tech skills were able to follow their dreams all the way to the bank.
One such business maven is Doe Deere, founder, and CEO of Lime Crime Cosmetics. One look at photos of this lady sporting blue, pink or purple hair depending on her mood, and it’s obvious she’s a leader of the pack, a pack of “unicorns in fact as her followers are called.
In an exclusive interview given to Inspiry.com, Doe Deere discusses the risks of starting your own company and the once taboo subject of how exactly small business can grow and make money.
It’s not surprising that the unicorn is her company’s logo mascot, emblazoned on her lipstick tubes and all over her company website. Her vision is unique. Doe Deere was always enamored of fairy tales and loved experimenting with color. It does take some courage to invest in your dreams; however, Ms. Deere didn’t take time to doubt her abilities. She started selling clothing she designed after studying at the Fashion Institute of Technology in New York City. Her first marketing venue was eBay where she sold her original clothing designs. Her clothing line did okay, but she still wanted more, and since her philosophy has always been to be true to herself, she decided to expand her product line.
Her greatest passion; however, was still makeup and she knew she needed to find a way to incorporate her first love, makeup, into her business plan. By 2008 she was selling glitter eyeshadows online for $12. Doe Deere and the internet were a perfect match, as she loved doing online fashion shows and makeup tutorials that appalled to the young, hip consumer. She ran contests where fans could compete for prizes and took advantage of other opportunities like blogging to build her customer base.
In 2008, she launched her website, Lime Crime Cosmetics, and Ms. Deere quickly became the new face of indie cosmetics as well as a role model for young entrepreneurs.
To run a company, you need to be savvy about money and Doe Deere is always mindful of the bottom line. Whether it is choosing a different laboratory or listening to her customers to decide on the next great makeup creation to put out, she knows how to run a business. She also loves the opportunity to use her money to support charities she believes in, including Girls Inc. and Bidawee Animal Shelter.
The image of a woman who means business has changed, and like Doe Deere, it’s simply beautiful. Learn more: https://www.facebook.com/doedeereofficial