Doe Deere Proves Business Can Be Beautiful

In the nineteen forties, the typical female executive was portrayed as a single, plain woman with little sex appeal. By the nineteen-eighties, she fared a little better, but still wore severe hairdos and boxy shoulder pad jackets that were all the rage for business attire.

The millennial generation turned the concept of the female entrepreneur on its lovely head. No longer relegated to roles as the drudge of the office, young women armed with little start-up money and savvy tech skills were able to follow their dreams all the way to the bank.

One such business maven is Doe Deere, founder, and CEO of Lime Crime Cosmetics. One look at photos of this lady sporting blue, pink or purple hair depending on her mood, and it’s obvious she’s a leader of the pack, a pack of “unicorns in fact as her followers are called.

In an exclusive interview given to, Doe Deere discusses the risks of starting your own company and the once taboo subject of how exactly small business can grow and make money.

It’s not surprising that the unicorn is her company’s logo mascot, emblazoned on her lipstick tubes and all over her company website. Her vision is unique. Doe Deere was always enamored of fairy tales and loved experimenting with color. It does take some courage to invest in your dreams; however, Ms. Deere didn’t take time to doubt her abilities. She started selling clothing she designed after studying at the Fashion Institute of Technology in New York City. Her first marketing venue was eBay where she sold her original clothing designs. Her clothing line did okay, but she still wanted more, and since her philosophy has always been to be true to herself, she decided to expand her product line.

Her greatest passion; however, was still makeup and she knew she needed to find a way to incorporate her first love, makeup, into her business plan. By 2008 she was selling glitter eyeshadows online for $12. Doe Deere and the internet were a perfect match, as she loved doing online fashion shows and makeup tutorials that appalled to the young, hip consumer. She ran contests where fans could compete for prizes and took advantage of other opportunities like blogging to build her customer base.

In 2008, she launched her website, Lime Crime Cosmetics, and Ms. Deere quickly became the new face of indie cosmetics as well as a role model for young entrepreneurs.

To run a company, you need to be savvy about money and Doe Deere is always mindful of the bottom line. Whether it is choosing a different laboratory or listening to her customers to decide on the next great makeup creation to put out, she knows how to run a business. She also loves the opportunity to use her money to support charities she believes in, including Girls Inc. and Bidawee Animal Shelter.

The image of a woman who means business has changed, and like Doe Deere, it’s simply beautiful. Learn more:


Doe Deere’s Fashion Rules To Break

Doe Deere, a pioneer in makeup and cosmetics makes a very bold statement that she can and will change the perspectives of her fans about her favorite subjects – beauty and fashion. There is a proven set of videos published by her that have been successful for many makeup artists. Doe Deere also has many beauty tips that are meant to educate her clients and fans alike. She provides many solutions to the most of the makeup challenges some women face today. Furthermore, there are rules that she would like others to break when it comes to makeup and below is a list of them.

1. Wearing Bold Eye With A Bold Lip

For reasons that you will not discover, you will most likely won’t hear from anyone breaking this rule. But Doe Deere recommends to do so. She says bold colors are necessary to highlight the features of a face. She reveals the reasons why the vast majority of bold colors go well with any face shape through her videos. And she will show some surprisingly simple way to turn a dull looking face to a bright and shining one with bold colors.

2. Mixing Too Many Colors

Doe Deere’s videos and tutorials also reveal a little-known but time-tested way to look attractive and stand out in the crowd. She recommends mixing different colors when it comes to makeup, outfits and accessories. You don’t need advanced skills or specialized knowledge in doing this, just use the things that are readily available in your closet. Almost anyone can break this rule and look good instantly, says Doe Deere.

3. Mixing Too Many Patters

It is not magic, although the benefits of breaking this rule is magical. It does take some time, patience and choice to select the right combination of patterns. However, if you have those traits and don’t go overboard, the end results can be remarkable. Again, anyone can do this to reach his or her fashion and makeup goals.

4. Wearing Socks With Heels Or Open-toed Shoes

Why not? says Doe Deere. Her favorite rule to break is wearing socks with heels. She calls this rule that allows you to become all of this possible- a fashion icon, unique and someone with personality. It also frees you from relying on closed-toe shoes all the time and lets you showcase your socks collection to the world. It is hard for many people to imagine what it is like to be able to wear socks with sandals. But the comfort you feel, be is summer or winter, is indescribable.

Once Doe Deere knew from her experience that these rules were easy to break, she felt very strongly that her knowledge needed to be published to make a difference in the fashion and makeup world. It became her mission to educate her clients about these tips as well. Her tips blast apart myths and misinformation all the way. The new trend has already set in and whenever people feel bored of conventional ways, they can listen to Doe Deere’s suggestions.

Doe Deere |More Than Just a Makeup Pioneer

Doe Deere is a makeup pioneer, but more than that she is an icon to young woman everywhere. From the time she was a child she had color on her mind and wasn’t afraid to show it. Since then, she has been the mastermind behind Lime Crime a to-die-for passion inspired makeup line. She not only wears it on her face–her sparkle comes from wearing it from head to toe. That’s right, from her aptly colored hair that changes on a whim to her perfectly matched–or not–shoes and tights. Doe Deere dominates.

Doe Deere Busts the Rules
In an interview article in Bustle Magazine we discover the spirit and how the brain of the operation work and what makes her tick. From the very beginning, her motto is “Beauty Rules she Loves to Break”. This type of confidence is what has drawn thousands to her. It keeps you on your toes just to see what she’s going to come up with next.

Some of her Favorite Rules to Break
When you see the pictures of the beauty that goes against the rule in question it almost mocks the rule by default.
Rule One Don’t wear a bold eye with a bold lip.
This, says Doe–is the farthest thing from the truth. These attributes can be the best part of a girl’s features. They certainly are on Doe and she sports them in bold regularly.
Rule Two Don’t mix to many colors. Well, according to Doe, it’s perfectly permissible and her secret is–color coordinate the shades.
Rule Three Don’t mix patterns –at all! Oh no. Doe says sure ya can with the same rule of thumb for the color coordination process.

Doe’s smashed the beauty bubble with no intent to stop