LocationSmart is a private for-profit location service Provider Company that helps provide businesses with location APIs.
The firm was founded way back in 1995 and is headquartered in Carlsbad California, USA. There are so many tremendous benefits for business of utilizing the IP geolocation technology that is provided by LocationSmart Tech Company.
The IP geolocation technology is powerful business tools that can help business people unlock so many business opportunities. Among the many business opportunities is that the IP location technology can help businesses effectively communicate and understand their customers.
Each device has a unique number that identifies it when connected to a network or internet. The unique number is known as an IP address that is primarily used to identify a device or user on a network.
Besides identifying the user, the IP address gives the physical location of a device or user. The IP geolocation tool, besides the two known uses, can be used in numerous various ways in a business depending on the business models. Here are some of the tremendous benefits of using the IP geolocation service from LocationSmart.
Some businesses operate in industries that have strict legal requirements and require the business to operate only in a specific geographical location. The businesses are not required to attract clients outside their jurisdiction, and if they breach the regulation, they will face legal consequences.
Business such as lottery and online betting firms are sometimes restricted to operate locally and not international. With the IP geolocation tool, such business can be able to identify their customers and restrict those outside their geographical radar from participating in the competition. Read more: LocationSmart | Capterra and LocationSmart | Owler
Outsiders who want to place a bet cannot do so and who has won a lottery can also not be able to access their win as a result of the IP geolocation tool. The IP geolocation data allows businesses to accurately be able to determine the geographical boundaries of their customers. Customers will not always be required to provide proof of their location as the IP address can help provide it.
The second significant benefit of the IP geolocation technology is that it helps reduce risks associated with online fraud. The technology enhances cybersecurity by preventing online fraud that has become quite common. Online fraud negatively affects business as well as customers.
What the IP geolocation technology does in enhancing cybersecurity is that it can detect changes in devices as well as clients logging in from different location. Most of the time, such changes are associated with people trying to hack a customer’s account.
If a user’s account is being accessed from an unknown device or location, then the IP geolocation will try to find out if other tools have been used to conceal or steal the identity of the user. If threats are identified in real-time, they are blocked, and the user accounts or business remains safe.
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