The music and entertainment sector across the globe collects a lot of money annually. The industry gained approximately $17.2 billion in 2016. The competition in the field is stiff, and only passionate and hardworking individuals can thrive. Most of the successful people in the sector are men, but some strong women have also made it. Desiree Perez is an example of the well-established women. She is a top entrepreneur, talent manager, and music producer. She is acknowledged as one of the music industry’s most influential people. Perez has been a close business associate of Shawn Carter (Jay-Z) for more than 22 years, and they have built successful businesses together. Perez at LinkedIn.
Desiree Perez is the power behind the growth of Jay-Z from being a rapper to a top entrepreneur who owns companies that are worth millions of dollars. She has been an administrator of Roc Nation, SC Enterprise, and many other businesses. Desiree’s husband is Juan Perez, and they are both members of the Hova Circle of Influence, which comprises of the leading influencers and investors in the sector. Mrs. Perez has managed to win top business deals because of her confidence and charisma.
Desire has led the negotiation of several deals that have resulted in the growth of Jay-Z’s businesses. She facilitated the sealing of a $25 million sponsorship from Samsung to fund Rihanna’s Anti tour. The tour played a significant role in bettering Rihanna’s career. She was also on the front line in the formation of a $150 million partnership between Roc Nation and Live Nation. The contract expired a few months ago, and the two companies plan to have another ten years agreement. Roc Nation was established in 2008. The musicians that it has worked with include Rihanna, Beyonce, Meek Mill, J. Cole, and Big Sean. Mr. Perez is the head of Roc Nation Sports.