Purina employees are explaining why they choose to feed Beneful® Brand Dog Food to their own dogs in an ad campaign recently initiated by Purina. The workers’ supportive words were recorded at Purina’s Atlanta factory to refute allegations about the pet food’s safety and quality after the recent filing of a class action lawsuit.
In the press release, originally from PR Newswire, Purina workers are shown with their pets, expressing pride and confidence in the quality and safety of the widely-popular dog food. The national campaign, which includes television commercials, digital and written ads, kicked off with a full-page ad in Sunday’s The New York Times.
The class action lawsuit was filed in February over concerns about Beneful, a product that has never been the subject of recall. Company statistics show that more than 9.5 million households feed their dogs Beneful, Employees up and down the ranks stand by the high quality standards of Beneful.
Manufactured by Nestlé Purina PetCare Company, Beneful brand dog food is available in wet and dry formulas. Beneful has been produced since 2001, and is one of the most successful dog food brands in the Purina’s history. Beneful is manufactured at one of eight Purina-owned factories in the U.S.
It is an exciting time to be eating healthy. Everywhere we turn and everywhere we go there are new options presented to us for healthier eating along with implementing healthier habits into our lives. With that in mind and realizing how important healthy eating is to our human-selves, it is important that we remember our better halves: our dogs! Dog food is ever changing and ever evolving into healthier forms and manufacturers are deciding to use only the best ingredients.
The creators of Beneful are no exception. The problem many pet-parents face when trying to serve their dogs a better meal is the incredibly high prices of the better dog foods. The majority of dog foods, both wet and dry, that offer the best ingredients are priced remarkably high and available in only specialty stores. This isn’t only hard on the pet-parent’s wallet, but it is also time consuming, because they have to find a store that sells the product. With Beneful this is not an issue, the dog food offers its canine-clients excellent taste, health, vitamins, and minerals – Beneful is completely and totally beneficial! (Check them out on Twitter!) Coupled with this, it is commonly sold at the most popular retail stores. There is no reason to spend absurd amounts on “specialty” brands or drive miles out of the way to purchase well-made dog foods, Beneful has it all and in the stores closest to home. So, not only is Beneful accommodating to pet-parent’s time and wallets, but it is also offered in both wet and dry forms. This is important because even the pickiest of dogs will be happy with their meal. So, there is no reason to stress out over what your dog is eating, where you are going to buy it, or how much you are going to spend because Beneful provides an easy answer!