Mullen Lowe is one of the finest advertising firms in the world, and they have grown through leaps and bounds since Jose Henrique Borghi took over. He has done quite a lot of work to ensure that his company will improve, and he knows that he may help his clients advertise themselves in a better way. This article explains how Mullen Lowe has grown under Jose Borghi, and there is a look at how their influence in South America is spreading.
#1: What Was The Merger Like?
Jose Borghi was chosen to help the company grow after its merger, and he has helped open offices around the world because he believes the company must take as many steps as possible to reach new clients, opening international offices helps the company improve its. Reach, and they will have many customers come through the door when they are located in their local area.
#2: Jose’s Business Sense
Jose’s business sense has helped the company grow quite a lot, and the company has been growing because he is connected to the business world. He knows how to remain appealing to his clients, and he will help his company grow more than any other has in the past. It is important for his company to grow because of his leadership, and he knows that there are a number of people who will be pleased with the way that the company advertises for them.
Advertising is important for someone to find when they wish to run a successful business, and Jose Borghi has made a successful company in Mullen Lowe that helps all his clients. The clients are pleased with the work that he does, and they see better advertising that his company releases around the world from the many offices they have opened in several cities.
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Jose Borghi’s advertising career covers the course of over two decades. During this time, Borghi has instrumentally crafted a body of work that includes collaborating with top-notch brands, creating award-winning campaigns, and receiving professional recognition as one of the top creative entrepreneurs in the world today. Jose Borghi currently stands as the President of Mullen Lowe Brasil. Mullen Lowe is at the pinnacle of creativity for Brazilian advertising, and under Borghi’s direction the ad agency will only become more innovative and out of the box as the world continues to evolve. Borghi laid the foundation of his professional career by working for Standard Ogilvy, DM9, FCB, and other well-known advertising agencies. During those early years Jose Borghi got to work on campaigns for global brands such as Honda, Microsoft, Philips, and Volvo. Borghi only became more focused and driven to spark change through his work and in the advertising industry overall. In 2001, Borghi became the President of Leo Burnett just two years after joining the company as the creative director. His work as the President of Leo Burnett led to Fiat becoming a leader in the market for the very first time. It should be noted that Borghi has been extensively awarded nationally and internationally for all that he has accomplished. He even holds 13 Golden Lion Awards from the Cannes Film Festival. In 2006, Borghi merged an advertising company that he founded just four years prior with another agency named Lowe. Borghi assumed the role of President, and that company is now known to the world as Mullen Lowe.
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Brand identity is vital in today’s business world. The brand projects the type of value you’re adding to the market to entice the customers. The name, logo, tone, tagline, typeface all play a huge role in the type of image you want to project to your clients. It is in that spirit that today we feature tips from onlinereputationreviews.com on how to manage your brand’s online reputation:
People often claim that there is no such thing as bad publicity. Wrong. As a brand and business, you should always strive to maintain a great reputation. Sure, many people might argue that bad reputation will get you publicity, which is true but then ask yourself: how many businesses or customers will want to conduct business dealings with a company in the news for all the wrong reasons? Therefore, focus on making the news for being an expert and a leader in your field of expertise.
- Build Connections With Your Customers
Personalize every business transaction with your customers both online or offline to give them a positive experience. Building relationships make people feel good about your brand. When the customers are appreciated, they are likely to come back to offer you more business and will likely recommend your brand to their colleagues and acquaintances.
- Accept Criticism Well
We live in a world where you cannot satisfy everybody all the time. It is likely that your business will receive negative feedback from a customer along the way. If this happens, always be prepared, take in the critic and have a system that will address the complaints. Being defensive about critic will create a bad reputation which will keep customers away from your brand. However, projecting openness redeems the brand and retains the customer.
- Update Content On Your Online Platforms
Manage content in both your website and social media platforms. Regularly post events and news on new products, services or promotions. Dormant online platforms rarely get any new visitors. Regularly updating content will not only help your brand remain relevant online but will help maintain and generate new users.
We believe that the tips above when put into practice will help boost your brand’s reputation and achieve the kind of perception you want for your brand.
White Shark Media is a company that is committed to delivering exceptional results to their clients and partners. Founded in 2011, this digital marketing agency has made more strides in just five years than most companies do in a decade or more. Recognized simultaneously as a GoogleAdWords Premier SMB Partner and a Bing Ads Authorized Reseller. White Shark Media is definitely an agency whose innovation and dedication to the work that they do sets them apart from the rest. They implement values and systems that have helped them maintain lasting client relationships and partnerships.
Although search engine marketing (SEM) is something that White Shark Media specializes in, they keep the focus on service. Not only does the team at White Shark Media spend countless hours researching and implementing strategies that will work for your business, they are also communicating with you along the way. They make sure that they are keeping you updated as much you would like to be through phone calls, emails, and reports. They know how important it is for you to know what’s working and what’s not, as well as where they stand in helping you to meet your goals.
White Shark Media also treats each client’s business as if they are stakeholders in it. The team at White Shark Media wants you to succeed. They perform beyond the level of your typical marketing agency. They are committed to the long term success of your business. This is also an organization that doesn’t get stuck on traditional systems that no longer work. They understand that things move fast these days so they quickly learn to adapt to these changes. The team is knowledgeable about the latest technology, tactics, and innovation to keep your business steps ahead of your competitors.
White Shark Media is also a company that will ‘tell it like it is.’ If they notice something in your company that isn’t working, they don’t sugarcoat it for you and watch your business continue to suffer. They also don’t offer harsh criticisms of your hard work. They provide solutions that will improve your business and that can be implemented right away.
White Shark has also grown significantly since it’s launch. They employ a team of over 150 workers in three different countries. Their team abroad is diverse and talented. They also have a fully bilingual employee base, which is helping them to grow in the international digital marketing world.