Last December 5 in Florence, Italy Omar Yunes became the Best Franchisee of the World (BFW) for his contributions to the Japanese food chain, Sushi Itto. Yunes owes roughly 10% of the franchise. He started his association with Sushi Itto when he was twenty-one years old. Growing his business from one to thirteen stores in Mexico City, Puebla and Veracruz.

The BFW represents franchises from around the world. “I feel very proud. I am only the representative, the reality is that this is a prize of the 400 employees of the 13 units that manage and the brand that has allowed us to innovate,” Yunes said, in response to being selected.

In essence, the event evaluates franchisees based on their network, not brand, and their contributions in terms of training, motivation, frugality and overall improvements they have made to their respected franchise.

According to BFW officials Yunes was chosen for his superior management and innovative approach to implementing diagnostic measures which help determine the strengths and weaknesses of each franchise.

Benjamin Cancelmo, CEO of Sushi Itto , commented that “we consider these awards as a manifestation of the joint effort to offer our customers excellent service, a remarkable flavor and unique hospitality.”

Omar Yunes represents Mexico’s emergence as an international player in the world of franchising. This was the first version of the Best Franchise of the World Award for Mexico. The jury was composed from representatives of the Universidad Anahuac, the Mexican Association of Franchises, and entrepreneurs of the sector.

Omar Yunes has been able to control his corner of the food industry by aggressively marketing his products and brand throughout Mexico. He has created hundreds of jobs while providing the motivation and leadership the BFW looks for in its finalists, along with a strong network to implement and improve the business strategies of his brand.

The award was shared with Ivan Tamer from Prendamex. There were eight other finalists recognized. Best Franchisee of the World (BFW) is a global enterprise casting light on the franchise/franchisee relationship, and the impact this relationship has on their various brands.

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