Don Ressler is the name behind successful technology and fashion companies such as Intelligent Beauty, JustFab, and Fabletics. He is the co-founder and CEO of Fabletics, an innovative online sportswear store that is part of the TechStyle Fashion Group. The group is driving fashion through technology and data analytics. Fabletics is an online retailer of high-quality sportswear and lifestyle accessories established in 2013 with an extensive presence in the US, Canada, and Europe.
Don Ressler and Adam Goldenberg are the co-founders and co-CEOs of JustFab which has recently rebranded to The TechStyle Fashion Group. Their business partnership started when they both worked for media and technology company, Intermix Media, which owned the popular online platform Myspace. Don Ressler sold his online business then, Fitness Heaven, to Intermix in 1997. Similarly, in the same year, Adam sold his online business, Gamers Alliance, to Intermix. Both went on to work for Intermix.
Don Ressler and Adam then left Intermix and leveraged their previous success to create the first company together, Intelligent Beauty in 2006. The online store carried beauty, cosmetics and weight loss products reported on eyepain.org. Intelligent Beauty restructured to become JustFab. JustFab achieved phenomenal success in the online fashion space and recently restructured to the current TechStyle Fashion Group to enable them to maximize the leverage of the growing brands and their offerings.
Besides Fabletics and JustFab, TechStyle Fashion Group also includes ShoeDazzle and FabKids, an online shoe retailer and an online children’s fashion brand respectively. Fabletics is an innovative fashion brand that is leveraging technology, online platforms, and data analytics to achieve rapid growth. It is a joint effort between Don Ressler, Adam Goldberg and Kate Hudson, the famous American actress, and fashion enthusiast. She is a co-founder of the Fabletics brand and is heavily involved in marketing its products at http://www.zimbio.com/photos/Adam+Goldenberg/Don+Ressler/JustFab+com+Debuts+Los+Angeles+Flagship+Store/VTdKv_H2Vpy.
Through Fabletics, Don Ressler is providing online subscription platforms which capture consumer profiles and preferences and encourage extensive user feedback. This enables the brand to offer customized shopping experiences, premium membership discounts such as a percent of retail pricing, free shipping, and redeemable loyalty reward points. The brand is one of the few to offer a complete size range catering to both small and plus size clients.
Don Ressler, in conjunction with his co-CEO, is redefining retail fashion uptake and consumer engagement. He is creating high-quality products customers are happy to buy and offering superior service and customer feedback platforms. At Fabletics, Don Ressler oversees customer engagement, talent, and training, and is responsible for driving the group’s vision.