What Is Visual Search?
First things first, visual search is the technology designed to utilize image recognition software to identify and describe a specified or pictured object. From this initial identification, the technology takes it a step further by cataloguing the pictured item and locating similar if not the same item available on the market. The technology can be used in a variety of capacities but is especially effective on the retail market.
How Does the Technology Work?
To make it easier to understand, at least slightly, consider how the human eye takes in visual information, interprets it, and stores it. Essentially, this process is the same system used to render visual search effective. The visual information is provided by way of a camera lens, which takes a picture. Once the picture is taken software applies sophisticated algorithms to interpret the information in an effective manner. Once the information has been processed, the same software returns products of similar composition in well-organized output. In addition to the return images, the system also offers information including a description of the product as well as purchasing possibilities if the item is available on the retail market.
So, What’s the Benefit of Visual Search?
If you haven’t already figured it out, this technology has the potential to revolutionize the market industry. Picture it, literally. By simply taking a quick picture of your friend’s new boots, you’ll be able to find the brand, style, and sizes available as well as a location where you can purchase your own pair. Right, you could probably get the same information yourself from your friend, but what if the item you’ve discovered doesn’t belong to a friend but is something you’ve just seen in passing. This is the real benefit.
Visual search allows you to catalog the item you like, find detailed information regarding its structure and composition, and locate where you can find your own. What’s even better? The technology takes in and returns all of this information in an instant.
Who Can Access the Technology?
Obviously not all companies have jumped on board with this technology just yet. But one that has is Slyce. This company is focused on revolutionizing the retailer-customer relationship through visual search technology by allowing retailers to catalog their merchandize and customers to find the products they want at their fingertips. The company offers a variety of products and services that are designed with retailers, brands, and even publishers in mind. Currently, Slyce offers Snap to Buy, a Visual Relevancy Engine, Tag and Display option for Social Campaigns, and Physical Advertising Recognition.
If you are retailer, you really must get in on this technology while you can. By connecting with a company like Slyce you are providing your customers the opportunity to find and make a purchase whenever and wherever inspiration finds them. All of this together means more satisfied customers as well as more sales. It’s a win-win for everyone, and technology makes it happen.