White Shark Media is a digital marketing agency, that assists small to medium sized businesses by formulating marketing strategies, specifically for the individual needs of each company, to increase their business profits. Of course, businesses who are in the marketing/service industry are going to get many compliments from their clients, but at the same time, they will receive complaints, as well. White Shark Media has chosen to use the complaints they receive from their clients, to their advantage and learn from their mistakes, to improve upon their services for their clients.
Some of the things that clients complained about were that they weren’t able to keep track of their campaign’s progress after signing on with White Shark. Clients felt that communications between them and White Shark Media were lacking and inadequate. Another problem was that old campaigns that the clients had, functioned better then the new campaign programs that White Shark had created, and the clients wanted to go back to having their camapaigns function the old way. The clients would have also liked it if White Shark had SEO services because they felt that in their business, SEO programs would have been sufficient as a marketing tool.
White Shark listened to their clients’ concerns, they addressed them, and then they implemented new strategies that would improve the marketing functions of White Shark Media so they would satisfy all of their clients’ needs. They did that by opening up the lines of communications with their clients, especially the new ones. They learned about the types of businesses their clients had; what the clients’ business goals were, and they discovered what the clients expected from them as a marketing agency, in the way of fulfilling their marketing needs. White Shark then went to work tailoring specific programs and campaigns to fit every individual business.
White Shark Media implemented frequent phone and online meetings with clients, to get updates of progress, or what needed to be done to make their campaigns function more efficiently. The reviews of marketing results were conducted to make sure their campaigns were working for the clients, and if not, they would strive to figure out how they could improve the effectiveness of the marketing strategies, to achieve the results that their clients wanted.
White Shark Media listened to their clients’ concerns about their marketing strategies, and if there was room for improvement, they took action to fix the things that were wrong with how they set up campaigns for their clients. White Shark Media has become a better marketing company and they’ve grown because they decided to learn from their clients complaints, instead of being in denial about their existing problems, doing nothing about them, and losing business because their customers were unsatisfied with their service.